Want to get your project off the ground?
Here is a list of things we can do for you.
If you hire us. Which you should.
We are constantly engaged in the five phases of video production that take projects from concept through syndication.
Believe it or not, all videos – regardless of type, length or size – go through the following stages.
Development
The first step in our process is to discuss what you want to achieve with your video and figure out how we can build upon your initial thinking. To do this, we create a development package that includes an idea, plan, timeline and budget. Once this is in place, you can move on to approve the project and we can transition to the pre-production phase.
Pre-Production Meeting
We usually kick off all of our projects with a formal meeting in person, virtually over the inter-webs or over the phone. In this initial meeting we strive to gain a better understanding of your needs in an upcoming video project.
Brainstorming Session
This is one of our favorite things to do when we begin a project, because the possibilities are endless. During these meetings we welcome input from all parties and use this info to develop our initial plan.
Budget Estimate
From our initial meetings we consolidate all of this information and generate a quote that fits your budget. Our estimates are always negotiable and can be discussed at any time.
Scheduling & Planning
With the information we gather from our initial meetings we flesh out a schedule to hit a target deadline that everyone agrees upon. We aim to facilitate booking talent, venues and additional production crew if needed.
The 5 P’s: Proper Planning Prevents Poor Performance
Pre-Production
Pre-production is critical to our process. It’s during this time that we prepare everything needed for a successful video project.
Additional Pre-Production Meetings
We aim to ensure that we have a smooth production process. To do so we may need to meet on occasion to discuss upcoming production and post-production plans.
Script Writing & Storyboard Consultation
While written content is crucial to communicating ideas in persuasive detail, video is an even more powerful conversion tool. We can assist you with creating and drafting a script or storyboard.
Talent & Location Search
Finding the right location and talent is critical for an impactful video. We have lots of experience in location scouting, acquire insurance & contracting forms, as well as locating and auditioning talent.
Rehearsal & Scheduling
Once we have identified our talent we find that it is very important to rehearse for an upcoming shoot. We can assist with rehearsing a script with talent, as well as scheduling events. Once a location and schedule have been established we can assist with booking and planning out a shot schedule.
Equipment Gathering
Prior to a video shoot we may need to acquire additional equipment to ensure that we are covered for an upcoming production.
Post-Production Prep
We aim to ensure a quick turn-around on all of our projects. To tackle this we try to: identify / secure music; find B-Roll graphics for script; collect digital assets, generate working notes to share with production staff; and assemble a rough timeline in our video editing programs.
Lights, Camera, Action!
Production
The main task of production (AKA “principle photography”) is to capture the project assets – whether that entails animation, filming or design. Production is the moment where all of the time and energy spent preparing culminates into something special.
Production Meetings
During and before a production, we like to meet with you and discuss our upcoming plans. This is an opportunity for you and our additional video staff to provide input and make changes if needed.
Preliminary Production
During the Production process we will do the following: gather equipment; review lines with talent and review points to be emphasized; prepare wardrobe and makeup; arrive at location, unload and load; assemble equipment on set; split equipment into departments: camera and audio; position camera and lights on set; and test audio and video Equipment with production personnel
Production
Once everything is in order we will assemble talent, reposition lights and / or microphones and then videotape talent and / or an event.
Additional Production Crew & Equipment
For some of our larger productions we may need to enlist the help of additional production staff or acquire additional gear. These items will be identified during the Development and Pre-Production stage of a video project.
Post-Production
This is where the magic happens and your final project begins to come together.
Post-Production Meetings
Once our production is complete we will meet with you to discuss and review edits to the video footage.
Footage Ingesting
Immediately following a video production we will capture and digitize all video files, we will begin preliminary color correction, and produce dailies for you to review.
Rough Edit 1
We break our edits into 3 phases. Rough Edit 1 consists of: editing video footage for length, multi-camera editing, audio alignment and sync, locating B-Roll and stills, script / video editing comparison, and plugging in pre-edited footage.
Rough Edit 2
During the Rough Edit 2 phase we will do the following: audio mastering, plug in music, and add in graphical elements.
Final Edit
During the Final Editing phase we will: review with critical eye and perform final corrections.
Animation Rough 1
If animation is required for a production we break this process up into 3 steps. During the Animation Rough 1 phase we: prepare project for animation and create the graphical elements for the final video.
Animation Rough 2
During the Animation Rough 2 phase we concentrate on Creative Design which covers the following: adding digital assets to project, introducing animation elements into project, and manipulate keyframe animation for desired effect.
Animation Final Edit
During the Animation Final Edit phase we: refine animation and smooth transitions, and export final animations.
Get Your Video The Attention It Deserves!
Marketing & Distribution
Once the project has been released, we’ll shift our efforts to implementing the pre-approved marketing and distribution plan to drive viewers to the video.
Project Completed
Once you have signed off on our final edit we master the video for tape, or video upload to the internet. We aim to export a final file that is of the highest quality needed for final delivery.
Searchability
Searchability is essential if the goal of your video content is to draw in leads. We can assist with SEO and other marketing methods to ensure that your video draws in your target audience.
Analytic Analysis
Following the completion of a video we will assist with analyzing your video to understand the impact of different segments to ensure that we are reaching your audience in an effective way.
Ready to Start your project? Feel free to fill out the form below to help us understand what you are looking for.
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